Alpha Direct is a Botswana-HQ, Africa-focused risk carrying Insurtech that is focused on using cloud, big data and AI to deliver compelling insurance products for Africa’s growing consumer market. The insurance sector in Africa is underpenetrated vs most of the World. Given affordability, accessibility and inflexibility, insurance is seen as being a product “that is only available to the rich”. The company has become the fifth largest short-term insurance underwriter in their home market in under 5 years, and is now focused on regional and continental expansion across Africa as well as entering the long-term insurance market. The company has a strong stable of intellectual property including software, trademarks and patents. The company recently won The African Insurance Award for Innovation of the Year, for their insurance in a box product sold through retail outlets (with a cloud-based activation and policy management platform) where they have acquired thousands of customers and are scaling up rapidly. Over the next 5 years Alpha Direct plans to expand its product offering to include long-term insurance products as well to expand its footprint to include South Africa, Kenya, Egypt and Nigeria. Alpha Direct plans to license its products and technology in 10 African countries outside those where it has a physical presence.