Asset Marketing Systems

Asset Marketing Systems was founded in 1997 by top producer Rick Metcalfe in San Diego. Rick’s vision was to build a national company with the best independent financial professionals in the industry, men and women that truly cared about protecting their clients’ assets from loss. He flew hundreds of financial professionals to sunny southern California and taught them his seminar system, and how principal protected products like equity indexed annuities could help keep their clients’ assets safe from the volatility of the market. Rick and his upstart AMS team also showed them the proper marketing of insurance products, how to get more prospects than they ever dreamed, and how to convert those leads into sales. Rick’s mission was to help financial professionals “double their income and double their time off!” Producers that met Rick in those days still talk about how he changed their lives. Today, Rick’s vision lives on. At Asset Marketing Systems, our mission is not just to make you more money. It’s also to show you how to keep the money you make, and ways to keep it coming in- year after year. That’s why we’re now experts at helping you with all types of solutions- from indexed annuities, to life insurance and long term care, to securities products through our broker-dealer, Madison Avenue Securities. And no one is better at bringing prospects to your door. Just ask our producers. In giving you ways to build recurring income, we want you and your family to live the life you’ve always dreamed of.