BallStreet Trading is a gaming company which has developed the first real time peer-to-peer prediction which will allow users to trade and compete on individual games they are watching live. It has created a tournament style market for users to buy and sell shares of teams based on win probability. It is focused on defining a true second screen experience for fans to be fully immersed and engaged while consuming live events in real time. Their focus is to drive user engagement and better create opportunities for fans and brands to communicate and engage through entertainment. They look to become a platform for brands to leverage the attention of fans while they are watching events in real-time while offering direct value via the game play as well as incentives to drive brand awareness and exposure. Its platform by design asks users to fully immerse themselves into the games and events they are watching unlike fantasy or conventional sports betting. They will focus on entertainment and driving deep engagement to bring out the best of sports and gaming in a unique free-to-play model.