bsurance operates with a B2B2C business model and digitalises, individualises and develops innovative insurance products. bsurance embeds these products in the simplest way possible into existing sales processes, products or services, and right where it matters: in apps, web shops, or cashier systems - directly at any given Point-of-Sale. End-customers are thus given easy access to fair and relevant insurance products. Access to the end-customers is exclusively via B2C cooperation partners. Insurance partners act as insurance product providers and/or risk carriers. Using REST APIs, B2C partners and insurance partners are connected to a cloud-based insurance management platform developed by bsurance. The entire insurance management process is 100% digital end-2-end. The platform issues policies in real-time and takes care of both billing, and handling of claims. Advantages for B2C partners: Unique added value to products or services / Strong competitive differentiator / Increase in sales / Higher customer loyalty / Development of sustainable ecosystems. Advantages for insurance partners: New customer segments / Increase in sales / Fast connection to any B2C sales platform / End-to-end digital processes / Short time-to-market.