We started in 2015 with the “Problem to Solve” of buying insurance as an embedded experience. Traditionally customers will buy an item in-store or online, and then try to find the appropriate insurance product, and make a decision of which is the right one to get. We took that cumbersome and inefficient process and offer the solution that improves the process for both customers and businesses selling insurance – with minimum friction, completing the buying process in minutes, and not hours or days. We also enable you to engage with your customer across multiple touchpoints, which advances accessibility, making the process simpler through the automation aspect. This is a huge opportunity for insurers to communicate better with customers, and deliver a clear and simple product, as well as automate many internal outdated manual administration processing