Compare.com is an auto insurance comparison website based in Richmond, VA. Founded in 2013, they work directly with U.S. auto insurance companies to provide real-time, accurate auto insurance quotes to consumers. The quotes provided are for the same level of coverage and results are presented side-by-side, which makes price comparison easier. Compare.com is part of the Admiral Group, LLC., a FTSE100 company. Compare.com was formerly Comparenow.com, switching over Mid-February, 2015.