The company, founded by Anthony L. Costantino in 1997 was the first company in America to offer credit monitoring and identity theft services to consumers.. Launched in conjunction with the TV show America's Most Wanted. John Walsh informed viewers of the dangers of identity theft. The company's services appeared on television programs such as, Oprah, Larry King, Montel Williams and many more. Today the company offers the very best of the credit monitoring, identity theft protection and personal finance management through the best in class user interface platform.