Datamyx allows its users to work with direct marketers in the financial, automotive, and insurance industries that connects the right people to the right products at the right time through the right channels. It accelerates your path to revenue growth and improve ROI through on-demand access to data and analytical insights with technology-enabled efficiencies that enhance the effectiveness of your direct marketing strategies. The company offers its users with solutions such as audience targeting, lead optimization, and retention and cross sell. Capabilities of the company are data insights, analytics, and technology. Datamyx is a U.S.-based company that was founded in 1997 and it was acquired by Halyard Capital on November 29, 2011.