Duck Commander is both the brand of a best-selling duck call and the name of the company in West Monroe, Louisiana, that makes it and other duck-hunting merchandise, as well as deer hunting merchandise under the Buck Commander brand. Phil Robertson, a star quarterback at Louisiana Tech University, founded the company rather than play professional football in the National Football League. He began his business in a dilapidated shed, where he spent 25 years making duck calls from Louisiana cedar trees. Robertson's third son, Willie Robertson, is the chief executive officer and expanded the family business into a multi-million dollar enterprise. The Robertson family and business are the subjects of Duck Dynasty, a reality television series on A&E. Before that, they were featured in the Duck Commander television show on the Outdoor Channel.