EasyFinance.com is a financial hub and marketplace center for consumer financial products. EasyFinance.com is an online consumer portal offering a wide range of consumer financial products from trusted financial service providers as well as comprehensive information and useful tools. The idea behind the project is to provide an array of financial products in one easily-available setting, so that searching, browsing, or comparing beforehand is unnecessary. EasyFinance.com aims to present consumers with the best offers available, facilitating their decision-making process. Products include loans, insurance, credit cards, mortgage solutions, ID theft protection plans, credit score, and credit monitoring. There are a number of helpful financial resources: tips, articles, tools (i.e. calculators) and FAQs. The portal also serves as a platform for discussion. The Community module allows participants to openly share topics and exchange ideas while building the US financial product-oriented community; topics are moderated by industry experts centered around a particular theme. The community is based on a knowledge-based sharing model to provide consumers with unbiased and reliable information.