E-Birr is a telecom value-added and Mobile Financial Service provider established in 2016. E-Birr is using the safari one Mobile financial services technology (MFS) and customizing it in a way to fit the Ethiopian market. The Safarifone MFS (safariMFS) is a proven financial service platform that has been in use by many operators in the region servicing millions of customers making more than 5 million transactions per day. COOPay-E-Birr is a brand for the mobile financial services provided by the E-Birr and the cooperative bank of Oromia. COOPay-E-Birr provides a range of mobile financial services including utility payments, bank transfer, remittances, merchant payments, airtime recharges, e-commerce.