Ethoca is a global collaboration-based tech services company that helps connect card issuers to online merchants in order to stop fraud slipping through their defenses and recapture lost revenues. Its network consists of card issuing banks and merchants working together through a single automated connection outside the payment networks stream to their mutual benefit. Merchants use its direct-from-source card issuer data to stop the fulfillment of products tied to fraudulent accounts on orders they are actively processing while Ethoca Alerts reduces the time it takes for merchants to be alerted of fraud. Founded in 2005, Ethoca is headquarted in Toronto, Canada.