Fego is an open finance platform that provides embeddable experiences powered by financial insights when people transact with B2C fintechs and consumer internet companies. It offers a plug-and-play stack that allows developers/enterprises to embed financial experiences in a bid to personalise end-user's digital journey. Fego also lets B2C entities (across Consumer Internet, Financial Services and Fintech domains) subscribe to product stack to get access to user's financial data, and also understand their financial behaviour. Fego product stack consists of three modular pieces, namely : (i) Experience Layer - Embeddable Financial Experiences, (ii) Connectivity - Getting access to end-users' financial data with consent & (iii) Insights - Actionable behavioural intelligence extracted from transaction data for potential outcomes Fego works on the motto - “Enabling fintech for India” that changes the way businesses interact with their consumers. It streams and enriches authentic consumer financial data, resolving complex compliance and engineering overheads for businesses. From neobanks and fintechs to consumer internet apps, Fego is unlocking the potential of India’s embedded finance ecosystem for a multitude of industries.