Finicity is a developer of a real-time financial data aggregation and insight platform used to drive financial decision making. It aims to help individuals, families, and organizations make smarter financial decisions through safe and secure access to fast, high-quality data. The company, which launched its first financial product in 2000, has since grown to provide financial data APIs, credit decisioning tools, and financial wellness solutions. Finicity partners with influential financial institutions and disruptive fintech providers alike to give consumers a leg up in a complicated financial world. It has played a key role in innovative solutions like Experian’s Boost and it helps Rocket Mortgage by Quicken Loans access consumer-permissioned data for mortgage decisions.