They at FINOVA believe that by supporting and creating enabling opportunities for micro & small business, lives can be enriched & communities can be transformed. The company's aim is to reach out to financially excluded unorganized, Unreached MSME sector. The objective is to make finance available at a reasonable cost & deliver in a transparent manner.It stands for financial innovation. The company is headquartered in Jaipur & provides loan to both urban poor & rural poor to meet their productive requirements in starting new business or for growing an existing business.It is a young, growing company.