Flexa provides consumers, facilitates enhanced transactions, completes data privacy along with seamless, compliants opt-in for loyalty and marketing purposes.Flexa also enables customers to share specific personal data on either an individual or recurring basis, and audit their data sharing at any time. This granular level of control is novel to the Flexa network, and opens up a new world of possibilities for dynamic loyalty and marketing. Flexa was designed to help to put the customers at the center of the transaction and minimize time in lane.