Geld und Wissen R&D discovered during 10 years pro bono financial education with private savers a pychological pattern how people select actively managed equity funds. This pattern was back tested with high significance of 80% and translated into a non-linear, neuronal algorithm that was patented back in 2015, when first discovered. Today the algorthim is available in Fonds & Mensch App that serves german speaking private clients on subscription base to find fitting equity funds. IFAs use it to consult clients and online market places use it to connect with new clients. Active equity funds appriciate to be sold better than ETFs. It is the first financial consulting model that is independent from asset gathering and therefore highly scalable.