GEMS is an Esports 3.0 aggregator platform within an O2O ecosystem founded in 2022. It propels Esports into 3.0 by integrating Gamefi, Metaverse, and Socialfi elements, and leverages on its founding partners' chain of Esports hotels. The core business pillars include NFT rental, DeFi Union, Play-to-Earn Arena, Dao Guild, and FanFi Studio.