HURTUM, a scalable e-commerce digital marketplace, was created to be an effective, trusted way for business entities on FMCG market to find and transact with each other online. Automatic integrations, an open model based on web interface, widely used EAN/GTIN barcodes and API linked data bases make extremely easy for sellers and buyers to use HURTUM as e-commerce trade channel and allow businesses to participate in data driven economy.