Insta World founded a few months ago by a team comprising a computer scientist with Ph.D. from Cornell University and an ex-Citigroup investment banker, both with an extensive background and domain experience in e-commerce space is fixing two chronic pain points of Pakistan’s broken e-commerce: delayed fulfilment and deliveries which result in cancellation rates as high as 35% and long cash-on-delivery (COD) payments cycle which cripple the vendors cash-flows. With our tech first approach, we have outperformed our competitors in delivery and fulfillments and with our fintech component, we are solving the chronic cash-flow problem of vendors by offering advance cash-on-delivery payments enabled through our tech stack.