Instamojo is an on-demand payments platform that enables entrepreneurs to build, manage, and grow their business online. With transactions being a key part of every business, Instamojo pioneers 'Payment Links' in India, an easy-to-start and easy-to-integrate​ payment solution, enabling entrepreneurs and businesses to quickly get started with collecting payments online. Instamojo also provides a suite of services and products which enable sellers to create a store online, uncover insights into their store behavior, and use that to scale their business further.