Interactive Investor is a subscription-based direct investing platform that helps website users make accurate financial decisions. The site, which was founded in 1995, maintains an independent stance. It provides execution-only products and services which enables its millions of site users to trade and invest directly from the site. At the same time, its wealth of independent tools and information helps identify the best companies and products to invest in. With over 8 million unique users visiting their site every year, the Interactive Investor proposition delivers a service that has stood the test of time and provides the single point from which people can conduct all aspects of their investment lives.