IR Smartt is aiming to create a social media dashboard for today's Investor Relations Officers that will pull data from StockTwits, Estimize, Twitter, LinkedIn and more (through Gnip) to give IROs the ability to understand what the markets are thinking about their company. They're building in Hubspot-style IP tracking, so IROs can monitor which investment funds and firms are on their website. Their CRM will allow users to quickly create and manage contacts, whether they be Analysts, Journalists etc. In short, they're taking all of the online functions of the modern Investor Relations officer and condensing these into a single, simple management tool.