They approach partnerships with a blank piece of paper and mind full of ideas. Their highly customised solutions focus on what the customers see and the distribution partners need. The first step is stripping away the complications to discover the technical solutions needed to address their partners’ core goals. They only want to deliver enough technology as required at every step from idea to scale to ensure that you spend the least amount of money required to validate your hypothesis. Then things get interesting; their engineering team has built an agile product platform capable of advanced modular product setup, integration of best-in-class third party services, and easy integration into any digital-customer touchpoint.