MacUpdate is a Mac app and software platform that has over 30,000 Mac apps listed and reviewed by users. The platform also makes it easy to auto-install apps and keeps them updated with MacUpdate Desktop. It helps owners with Apple Macintosh computers and Apple iPhones find and update their software. MacUpdate has been featured in Inc. Magazine, the NY Times, USA Today, Detroit News & Free Press, Philadelphia Inquirer, Philadelphia Business Journal, The Leelanau Enterprise, Traverse City Business News, Macworld Magazine, macHOME Magazine, SMMac, MacAddict, and more. It was launched in 1996 and is based in Traverse, France.