Mad*Pow is a design agency that helps its clients improve their health and wellness, meet their financial goals, learn, and connect. The agency’s workshops are based on its real-life experiences working with organizations of all shapes and sizes in a variety of industries. Mad*Pow is a commercially available human factors research organization that routinely incorporates persons into ethnographic, remote-, lab-, and field-based studies. The company partners with various companies, including Cigna, ESPN, John Hancock, Pearson, Microsoft, and Google. Founded in 2000 by Amy Cueva, Mad*Pow is headquartered in Portsmouth, New Hampshire.