NorthStar helps Private Market and Alternate Investments firms in value accretion of portfolio companies using internal & external, financial & non-financial, unstructured & structured data in near real time using best of automation and advanced analytics led by Ai. NorthStar vision is to help PE firms move on and beyond excel collation, cleaning, and search for benchmarks to qualify investments or monitor them based on investment thesis. The company has reimagined this process and made it convenient, quick, and intelligent. Result is a cockpit view at Firm, Fund, and Individual portfolio company details with flexibility to dive deep into investment thesis KPIs at click of a button. The SaaS collates every news feed, social media mentions on a portfolio company and compare them with the internal data of the company to derive correlation or causal relation between unrelated data points like social media sentiments to sales turnover or ESG to EBITDA. The SaaS allows scenarios analysis based on MIRR based on investment rate and free cash flow sensitivities in real time as well. All this and more on a highly flexible cloud based SaaS platform with anywhere, anytime monitoring tool to assist value creation from Deal Origination to exit.