Pine Labs offers a merchant platform that includes technology and financial solutions for merchants. These solutions are aimed at helping merchants in increasing their revenue and reduce cost, complexity, and risk. The company connects financial institutions and consumer brands to enable merchants to deliver value to their retail customers. It powers offline and online last-mile retail transactions, provides customer insights for targeted sales, and offers financial solutions. The company’s cloud-based platform powers 3,50,000+ POS terminals across 3700 cities and towns in India and Malaysia. Over 1,00,000 merchants across sectors - electronics, food and beverage, fashion, airlines, and more, use Pine Labs’ solutions. 15 major banks, 7 financial institutions, and 100+ brands are part of Pine Labs’ platform.