Portfolio Cafe

Portfolio Cafe empowers the Do-It-Yourself Investor with the ability to follow and easily implement sophisticated investment strategies. Portfolio Cafe researches and develops ETF and stock trading strategies based upon academic research and published white-papers. Selected strategies are developed into easy to follow models which are published twice each month. The use of models provides a highly systematic, unemotional, and effective way to invest that can produce results well beyond typical buy-and-hold strategies. Investors can also choose to open a brokerage account with Folio Investing where each of the models are automatically updated and rebalanced. Using this service, investors can add the selected strategies to their portfolio with a simple mouse-click. Portfolio Cafe believes that many of the common approaches to portfolio management are out-dated and ineffective in the current financial climate. With the proper set of instructions and with tools now available such as ETFs, Portfolio Cafe believes that investors can "Be Your Own Hedge Fund" and invest confidently, regardless of the market's direction.