Pritle (now Binck Forward) is an online wealth manager that allows its users to easily set and track goals, such as their retirement, a child’s education, or a trip around the world, within a specified timeframe. It enables clients to define an individualized client profile on the basis of which a customized portfolio of funds is created from asset managers, such as BlackRock, Vanguard, and StateStreet. The Pritle initiative was initiated in February 2013 by banker Thomas Bunnik. In 2014 it established its first holding company based in Amsterdam, The Netherlands. Pritle was acquired by BinckBank NV in April 2017.