Qianbaomu is a fintech platform that started its business by providing financial products to women, and now it focuses its product offerings to supply chain assets. Founded in 2014 in Hangzhou, its core team members previously worked at Alipay, Tencent, China Construction Bank and some other financial institutions. The company first picked women in big cities with disposable income as its main target group. It then developed new financial products for its female customers, which contributed to its large user base.