There are 160 million users of electronic devices like smartphones and laptops in LatAm. This market is representative of $130 billion dollars, in which the average cost of a device is 30% higher than in the U.S., and which only 55% of the population is banked. Consumers have few options to access new devices, as only a few of rental companies exist and only offer service to the banked population which only 30% access to use financial services due the difficulties of the process. Rondoo is a fintech company that offers flexible subscriptions to electronic devices like smartphones and laptops, rented or financed, to the general public on the most convenient terms, from 1 to 24 months..