Saada

Saada is a messaging and mobile money sales services for increasing digital sales and data collection, launched in Kenya. The solution has two plug & play components. 1. FLOW-Builder Microservice: - This service enables businesses to build USSD and Whatsapp Flows within a minute without requiring a technical team to develop the flow for them. 2. Integration Microservice: - Businesses that want to integrate auxiliary service providers such as Card payments, mobile money payment, Insurance payment, or bill payment face a challenge integrating with this service since Different service providers have different integration protocols such as SOAP, REST, XMLRPC. The platform changes the paradigm of integration from software project-based to User interface configuration. This is achieved through a unified customer experience that is configuration-based and hosted in a central repository this means a change done to the services is instantly cascaded to all the channels at once.