SBDA Group Ltd. is an AI company that provides retail banks with solutions for boosting customer engagement. The tip-based approach allows a bank to evolve from reactive to proactive through becoming a scalable customised personal financial assistant with the use of advanced AI techniques. SBDA technology helps banks leverage client transactional data and public data about merchants to automatically generate highly personalized tips. The company is recognised as Top-10 AI banking company worldwide being a finalist of BBVA Open Talent Artificial Intelligence 2017 and as a gold winner of the UniCredit international hackathon 2016. More than 10 top tier banks are currently served by SBDA technology which has processed over 100m customer profiles. Strategic offices are located in Dublin, London, New York.