SeekInvest is a US-based financial technology startup that helps investors and their financial advisors define and align personal values when investing. Until now, almost all investments in funds and retirement savings meant part of an investors’ portfolio was invested in a manner not aligned with their values. Someone using the SeekInvest tool can immediately end their funding for companies whose values do not align with their own. SeekInvest helps investors identify mismatches in their portfolio and efficiently realign them, including tools that assist in research, reallocation, offsetting harm (particularly when reallocation is not an immediate option), and the broader democratization of share ownership via direct and aggregated feedback from investors to the companies via the SeekInvest platform.