SHADE.ai uses artificial intelligence (AI) technology to transform how life insurers inform, advise, and build lasting relationships with today’s digital-first consumers. It's a conversational guide to navigate insurance customers through all of their programs, benefits, and policies to help them reach the ones they will actually use and care about. SHADE.ai is a "concierge" service that improves engagement and increases operational efficiency. It can help customers reach the insurance application, navigate available policies and benefits, keep track of claim submissions, and find answers to important questions that affect their insurance, such as the effect of marriage, more kids, changing job, and moving house. Customers can access the right forms instantly. Our platform helps insurers provide better service to customers. SHADE.ai guides consumers through the insurance customer journey, streamlines initial information gathering and document review, and allows customers to serve themselves during the underwriting, servicing, and claims processes. Our AI agents take over agents' mundane and repetitive tasks so that they can focus on more complex work that requires human interaction. Insurance customers can get insurance information 24/7, anywhere they are.