SnappRetail aims to create the largest virtual retail franchise across Pakistan, through deployment of its POS hardware/software, focusing on: 1. Traditional trade Analytics for brands and retailers 2. Order Aggregation for manufacturers and distributors 3. Payment Solution for customers 4. Fintech enablement for small merchants The SnappRetail POS application has been carefully curated keeping the retailer in mind, the application focuses on digitizing his shop operations and cash flow and creating a real-time tertiary sales data lake.