Snowball Wealth develops a mobile app that offers an online community, social challenges, and AI-driven planning to help users to tackle debt and build generational wealth. Snowball Wealth’s community-driven approach removes the taboo around talking about debt, income, and investing. The AI-driven planning provides a personalized roadmap to guide members on how to get out of debt and begin investing. Snowball Wealth is focused on financial education and planning for individuals.