Soft Funding is a crowdfunding platform that gets its products funded by consumers, retailers, and wholesalers. Through its platform, entrepreneurs can get donations for their product and also for a campaign, such as for advertising, a trade show, or an event. Its users can also get automatic donations to charity or a social cause, making them an instant social entrepreneur. Soft Funding provides consumers with cool products before they hit the stores and decide who makes it and who doesn’t. Retailers and wholesalers find the next big product with a built-in consumer base and can place purchase orders directly from Soft Funding. It also provides journalists with stories on products along with media kits, photos, and even videos for their stories.