Commerce in Africa is deeply facilitated by cash, but cash-based transactions are expensive, unsafe, and difficult to track. Suregifts identified an opportunity to take advantage of the growth and adoption of the internet and all things digital in Africa by creating a simple, yet safe alternative currency to be utilised for specific purposes; Vouchers. At the core of what SureGifts does, is selling and maintaining an inventory of vouchers, which can be exchanged between two or more parties, and spent at a closed but extensive network of merchants across Africa for a near-unlimited assortment of goods and services.