UNest is an app democratizing access to smart financial solutions for all families. It helps parents build a better financial future for their children. In five minutes, you can open a UTMA account for your child and no paperwork is required. All members receive access to advisor-guided investment plans, the app's simple gifting feature, UNest Rewards and they can easily set up recurring contributions. In 2018, Ksenia Yudina founded UNest in North Hollywood, California.