Ualá is a fintech company whose mission is to bring Latin American financial services into the 21st century. Through an app and an international Mastercard card, it offers an innovative and integrated experience. It also brings the unbanked into the financial system by offering cheaper and more convenient services than any other alternative. It was founded by the Argentine entrepreneur Pierpaolo Barbieri and launched in October 2017 in Argentina and in September 2020 in Mexico. Ualá offers an international Mastercard card and is the first free card on the market, with no issuance, renewal, maintenance, and closing costs. It can be used to make purchases on any website or store in the world that accepts Mastercard. In addition, it offers the possibility of carrying out a wide variety of financial transactions through the app such as transferring money, paying bills, and topping up cell phones and transportation cards. Users can also track expenses through an analysis tool, apply for loans and invest in mutual funds. With more than 3.100 million cards issued, it is available throughout Argentina for anyone above 13 and Mexico for anyone above 18, both for Android and iOS.