Upside Saving has developed an open banking-enabled marketing platform which connects retail brands with consumers by offering personalised cashback. Upside's technology enables retailers to deliver personalised cashback offers to consumers where they already are: inside their banking apps, savings apps, even fan club apps. The consented comprehensive spending data from its users, enables retailers to deliver relevant offers at scale, by understanding their full share of wallet with other competitive brands. Retail partners of Upside include Footlocker, Boohoo, Zalando and many more.