Upside is a fintech business, involved in the development and building of a distributed financial eco-system delivered by smart investment app. Using the power of technology, data, and learning to allow everyone to sit at the centre of their own investment journey. Investing should not be about gambling, but intent, building investments through the lens of a portfolio that are tailored to each and every user, based upon their means, their time and their aspirations. A digital investment assistant, empowering everyone to invest.