Similar to how the decentralized finance movement is transforming traditional finance, Verida provides the technology and tools to transform websites and applications used everyday by billions of people across the globe. Verida is a self-sovereign platform designed to incentivise users to unlock their data stored on centralized platforms. Our platform uses decentralized single sign-on, consensual data sharing, and profile management with tight integration, enabling users to own their data and have hyper-personalized experiences.