Willcrest Partners is a private equity firm specializing in investments in emerging growth companies, industry consolidation, recapitalization, buyouts, and growth capital transactions. The firm does not invest in consumer brands. It invests in companies operating in B2B services, business services, financial services, healthcare services, and specialty manufacturing sectors. Within business services, the firm invests in data management services; aggregation businesses; maintenance and repair; logistics; and software-as-a-service domains. Within financial services sectors, it invests in banking services; billing and collections; insurance; and specialty lending sectors.